Core Company Values

The 3 Things We Stand For

Texas Focused

We serve Texas families because we understand Texas schools.

Admissions trends, auto-admit thresholds, in-state competition, UT Austin expectations — they’re different here. Students aren’t just competing nationally. They’re competing within their region and across the state.

Built for Texas admissions realities

Supporting Entrepreneurship

Education shouldn’t just prepare students for college. It should prepare them to build.

MaxPotential began as a high school entrepreneurship project. What started as a student-led idea grew into a company serving families across Texas. We haven’t forgotten where it started — each year, we fund an entrepreneurship scholarship at Templeton High School to support students launching businesses and experimenting with new ideas.

“The ones who are crazy enough to think they can change the world are the ones who do.” — Steve Jobs

Community Based

Real impact starts when students connect.

When you build within a community, you understand its schools, its standards, and its expectations. You know the competition. You know the opportunities. And you care about the outcomes.

Students grow faster together

MEET THE FOUNDER & CEO

Hey, I'm Max!

I started Max Potential Learning when I was 16 in my Junior year of high school. What started as calculus tutoring in Templeton, California, has grown into a robust system serving hundreds of families across Texas.

It took me years to overcome the challenge of the SAT, and I only have two goals with this business. 1) make SAT prep as transparent and approachable as possible for all students, and 2) encourage other students across the world to experiment with entrepreneurship.

I'm currently a sophomore studying Finance at UT Austin, and I will join Morgan Stanley as an investment banking analyst in New York in 2027.

Personalized SAT prep for Texas families

Contact Us
[email protected] (805) 712-0027
Austin, Texas
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